百年保险资管董事长杨峻：投顾服务可分为四部曲，缺一不可

Core Insights - The insurance asset management industry is transitioning from a "product-oriented" approach to a "customer-oriented" model, as highlighted by Yang Jun, Chairman of Century Insurance Asset Management, through the "Four Steps of Investment Advisory Services" [1][2] Group 1: Investment Advisory Service Framework - The "Four Steps" framework includes: life planning, financial planning, asset allocation, and product selection, all of which are essential for effective investment advisory [2][4] - The core value proposition of investment advisory is account asset allocation guided by the client's life goals [4][5] Group 2: Industry Challenges and Solutions - Current pain points in the wealth management industry include insufficient client satisfaction, unclear relationships between wealth and life, human emotional weaknesses, and lack of professional knowledge [4][5] - The involvement of buy-side investment advisors can address these issues by optimizing client investment behavior and enhancing the overall investment experience [4] Group 3: Detailed Breakdown of the Four Steps - The first step, life planning, focuses on helping clients define their life goals and clarify their true aspirations [5] - The second step involves financial planning, translating life goals into clear financial figures and determining the necessary funds and cash flow [5] - The third step is asset allocation, which designs a structure based on financial goals aimed at achieving stable returns rather than chasing market peaks [5] - The final step is product selection, which aligns quality products with the asset allocation plan, ensuring a clear and reassuring investment process for clients [5] Group 4: The Role of AI in Investment Advisory - While AI can effectively handle the latter three steps of the advisory process, the first step of life planning requires human involvement to establish deep trust and facilitate meaningful dialogue [5]