野蛮生长的宠物中医

Core Insights - The traditional Chinese veterinary medicine (TCVM) is gaining traction in the pet healthcare market, with increasing numbers of pet owners seeking alternative treatments for their pets [1][12] - Despite its growth, concerns about the reliability and transparency of TCVM practices persist, including issues related to pricing, treatment efficacy, and the lack of standardized qualifications for practitioners [1][6][12] Market Overview - In Beijing alone, there are dozens of veterinary institutions offering TCVM services, indicating a growing market penetration, although it remains lower than that of Western medicine [1] - The market for TCVM services is projected to exceed 5 billion yuan this year, with a compound annual growth rate of over 25% [12] Pricing Discrepancies - There is significant variability in the pricing of TCVM services, with registration fees ranging from 5 yuan to 100 yuan depending on the institution and time of day [3][4] - The cost of acupuncture treatments typically ranges from 360 to 500 yuan per session, with additional fees for follow-up consultations [5][6] Regulatory Challenges - The rapid expansion of the pet healthcare market has led to issues such as unlicensed practice and the use of counterfeit veterinary drugs, raising concerns about consumer safety [6][7] - Legal cases have emerged where unlicensed veterinary practices have resulted in severe consequences for pets, highlighting the need for stricter regulatory oversight [6][8] Professional Standards - The industry faces challenges related to the varying levels of professional qualifications among TCVM practitioners, with some lacking the necessary certifications to practice legally [7][9] - Efforts are underway to establish a certification system for TCVM practitioners, which would require them to complete extensive training and clinical practice [9][12] Consumer Experiences - Pet owners report mixed experiences with TCVM, with some noting significant improvements in their pets' health, while others express dissatisfaction with the treatment process and costs [9][10] - The importance of selecting qualified practitioners is emphasized, as the effectiveness of treatments can vary widely based on the practitioner's expertise [11][12]