京津冀“上新”多条冰雪游入境游线路

Core Viewpoint - The article highlights the collaborative development of cultural and tourism consumption in the Beijing-Tianjin-Hebei (Jing-Jin-Ji) region, emphasizing the launch of various promotional measures and themed travel routes to stimulate the tourism industry [1][5]. Group 1: Promotional Measures - Financial institutions, key tourism enterprises, OTA platforms, and relevant tourism departments in the Jing-Jin-Ji region have collectively released a series of high-value and wide-ranging tourism consumption subsidy measures [3]. - Specific initiatives include the "Enjoy Hebei" consumption subsidy targeting tourism and cultural consumption areas, and innovative travel products combining flights and attractions [3]. - Meituan has launched various promotional activities such as "Ice and Snow Hot Spring Season" and "Weekend 48-Hour Relaxation Plan" to boost tourism consumption [3]. Group 2: Themed Travel Routes - The Jing-Jin-Ji region has introduced five premium ice and snow tourism routes and eight inbound tourism routes, integrating high-quality tourist attractions and popular destinations [4]. - The ice and snow tourism routes include themes like "Ice and Snow Just Right," while the inbound routes feature experiences such as "Encounter the Great Wall" and "Encounter Chinese Medicine" [4]. Group 3: Future Development - The event aims to deepen cooperation among the three regions in resource integration, tourism consumption, and market expansion, injecting new momentum into the collaborative development of tourism [5]. - Recommendations for enhancing tourism consumption include creating world-class tourist cities and addressing challenges in inbound tourism development [5].