"黑五"也难挽美国车市颓势:预计销量将大幅下滑
Shang Wu Bu Wang Zhan·2025-11-27 16:20

Core Insights - The "Black Friday" promotions are unable to reverse the decline in new car sales in the U.S., with a projected drop of up to 9% in November [1] Sales Performance - Major market analysis institutions indicate that new car sales are expected to significantly decrease due to various factors [1] - The average vehicle price has increased by 27% compared to five years ago, contributing to the sales decline [1] Consumer Behavior - Consumers are resorting to high-interest loans, with terms extending up to eight years, to maintain their purchasing power [1] - The cancellation of electric vehicle tax credits and tariffs has led to increased vehicle prices, further impacting consumer purchasing decisions [1] Market Trends - The ongoing high vehicle prices and the inventory substitution effect caused by tariff policies are expected to sustain the sluggish sales trend [1]