Apple beats out Samsung for first time in 14 years to become world's top smartphone seller

Core Insights - Apple's smartphone shipments are projected to surpass Samsung's in 2025, marking the first time in over a decade that Apple will lead the global smartphone market [1][2] - Global smartphone shipments are expected to increase by 3.3% year over year in 2025, largely driven by Apple's performance [1] - Apple's market share is anticipated to reach 19.4% in 2025, while Samsung's share is expected to decline to 18.7% [2] Apple Analysis - iPhone shipments are forecasted to grow by 10% year over year in 2025, fueled by strong demand for the iPhone 17 series [1][3] - The replacement cycle for smartphones is at a critical point, with many consumers who bought devices during the COVID-19 pandemic now looking to upgrade [3] - A significant number of second-hand iPhones, approximately 358 million, were sold between 2023 and Q2 2025, indicating a robust base of potential upgraders [3][5] Samsung Analysis - Samsung's shipments are projected to increase by 4.6% year over year, but the company will slip to second place in market share for the first time since 2011 [2][5] - Samsung's strategy to focus on the A series is expected to enhance its presence in emerging markets, while premium offerings will help maintain market share in mature markets [6] - The company is likely to face competition from Chinese manufacturers, who are expected to expand into higher-priced segments to improve profitability [6][7] Chinese Manufacturers - Chinese smartphone manufacturers are anticipated to rely more on overseas markets for growth and are diversifying their product offerings [6][7] - Their shipment rankings are expected to remain stable through 2029, supported by revenue diversification strategies [7]