Bank of America(US:BAC) Business Insider·2025-11-27 20:37Core Insights - The American consumer is experiencing financial strain as holiday shopping approaches, with rising prices on consumer goods impacting spending behavior [1][2] - A significant portion of consumers expect to feel financial pressure during the holiday season, with many attributing rising costs to tariffs [2][5] - There is a noticeable disparity in holiday spending experiences between high-income and lower-income households, with higher earners showing stronger spending growth [3][4][8] Consumer Sentiment - 62% of respondents in Bank of America's holiday survey anticipate financial strain related to holiday expenses, and 58% feel that gifts are more expensive this year [2] - Over half of the respondents believe tariffs are contributing to price increases, particularly in electronics and jewelry [2][5] Spending Trends - Holiday spending per household has increased by approximately 6%, but retail transaction volumes have slightly declined, indicating consumers are spending more but purchasing fewer items [3] - Electronics spending per transaction rose nearly 8% after spring tariffs, while jewelry spending increased by about four percentage points following an August tariff announcement [5] Income Disparity - Higher-income households are experiencing spending and wage growth that surpasses lower-income households, with a 3% increase in spending for high earners compared to less than 1% for lower-income groups [4][8] - After-tax pay for higher earners rose about 4%, while it only increased by about 1% for those at the lower end of the income spectrum [8] Consumer Behavior Adjustments - Many consumers are becoming more selective in their gift-giving, with 38% planning to buy gifts only for immediate family and close friends, and 23% agreeing to scale back gift-giving with relatives [6] - Among those feeling financial strain, 87% intend to shop at discount stores, and 51% are considering gifting cheaper imitations of luxury items [7]