激发动画电影的多重潜力（锐见）

Core Insights - Domestic animated films have become a vibrant part of the film market, evolving from niche to mainstream since 2015, with notable successes like "The King's Avatar" and "Nezha: Birth of the Demon Child" [1][2] - Animated films serve as a significant medium for transmitting traditional Chinese culture, with a total of 1,294 domestic animated films registered from 2015 to 2024, 168 of which focus on classic mythological themes, representing 13% of the total [1] - The industry has achieved a total box office revenue of 44.3 billion yuan over the past decade, marking a historic shift from imported to domestically produced films, with "Nezha: Birth of the Demon Child" surpassing 5 billion yuan in box office revenue [2] Industry Development - The animated film sector has become a powerful engine driving cultural industry growth, with "Nezha: Birth of the Demon Child" pushing the market share of domestic animated films over 60% [2] - The "Boonie Bears" series has successfully built an IP ecosystem, generating significant revenue from merchandise and theme parks, far exceeding box office earnings [2] - The integration of culture and technology, particularly with the rise of AIGC, is enabling animated films to reach new heights, with the market expected to approach 100 billion yuan [3] Cultural Impact - Animated films are seen as a universal language that transcends cultural barriers, with the "White Snake" series gaining international recognition and "Chang'an 30,000 Li" showcasing Chinese culture to global audiences [2] - The industry is encouraged to explore diverse themes beyond traditional mythology, including science fiction and contemporary topics, to enhance the expressiveness and competitiveness of Chinese animated films [3]