重估平台电商：如何实现以AI促消费

Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, leading to industrial upgrades and better meeting diverse consumer needs, marking the first consumer promotion policy document issued after the 20th National Congress of the Communist Party of China [1] Group 1: Policy Framework - The plan emphasizes the orderly development of new business models such as live e-commerce, instant retail, and circular e-commerce, encouraging platform enterprises to utilize AI technology to explore user needs and match products and services [3][4] - It highlights the strategic value of platform consumption in the context of the deepening digital economy, recognizing platforms as key hubs connecting consumption promotion and AI application innovation [3] Group 2: Technological Integration - The plan encourages the use of AI to capture consumer demands, addressing the pain points of consumption upgrades where supply often lags behind demand [4] - Platforms are evolving from simple transaction facilitators to intelligent supply-demand configuration centers, leveraging big data and deep learning to enhance matching efficiency [4][5] Group 3: Consumer Experience Enhancement - The support for technologies like virtual reality and the metaverse aims to create immersive shopping experiences, appealing particularly to younger consumers and stimulating new types of consumption [5] - Platforms serve not only as beneficiaries of AI technology but also as incubators for AI innovation, utilizing vast amounts of interaction data to train and refine AI models [5] Group 4: Compliance and Sustainability - The plan stresses the importance of legal compliance in AI utilization, requiring platforms to adhere to data security and personal privacy protections to avoid damaging consumer rights and industry reputation [6] Group 5: Economic Impact - With strong policy guidance, the potential for a new consumption era powered by AI is anticipated, which will achieve a higher level of dynamic balance between supply and demand, injecting robust technological momentum and consumer confidence into China's high-quality economic development [7]