中山兴中集团：以党建品牌矩阵激活高质量发展红色引擎

Core Insights - The article highlights the role of Xingzhong Group in enhancing urban development through its involvement in the 15th National Games held in Zhongshan, showcasing the company's commitment to quality service and community engagement [2][3]. Group 1: Event Support and Management - Xingzhong Catering established a "Three Checks and Two Evaluations" control mechanism for food supply during the National Games, ensuring strict management and traceability from nine suppliers [3]. - The company implemented a digital cold chain logistics system with GPS and TMS for optimized routes and real-time monitoring, achieving a "zero problem, zero error" outcome in food supply [3]. Group 2: Rural Development and Cultural Tourism - The collaboration between Guan Zhong Company and Cao Bian Village led to the creation of a food street project, projected to generate 800,000 yuan in revenue and attract over 12,000 visitors during key holidays in 2025 [4]. - The initiative not only filled a gap in local cultural tourism services but also provided a stable income source for the village, contributing to its recognition as one of the first "Beautiful Overseas Chinese Villages" in Guangdong [4]. Group 3: Brand Development and Corporate Responsibility - Xingzhong Group's subsidiaries are developing unique "party building brands" tailored to their core businesses, demonstrating their commitment to national strategies and regional development [5]. - The company is actively pursuing green initiatives, such as the first integrated source-network-load-storage project in Zhongshan, aligning with national carbon reduction goals [5]. - The group is also enhancing food security through innovative grain storage techniques and expanding into new business areas like smart security services [5].