HZBank(SH:600926) Nan Fang Du Shi Bao·2025-11-27 23:14Core Viewpoint - Hangzhou Bank's Shenzhen branch has developed a comprehensive financial education initiative aimed at enhancing public financial literacy and consumer rights protection through innovative and interactive methods [4][5][11]. Group 1: Financial Education Initiatives - The Shenzhen branch has transitioned from a one-way financial knowledge dissemination model to a two-way interactive approach, significantly improving public financial literacy and creating a model known as "Hangyin Experience" [5]. - The branch has established a "Financial Promotion Community" by collaborating with local government, police, and media to enhance financial knowledge dissemination through various community activities [6][7]. Group 2: Innovative Educational Methods - The branch has implemented immersive educational environments, such as transforming subway stations into financial safety classrooms, reaching over 310,000 commuters daily [6]. - Interactive and gamified experiences, like "knocking down financial traps" bowling and "anti-fraud knowledge challenges," have been introduced to engage citizens and enhance retention of financial knowledge [7]. Group 3: Targeted Educational Programs - Customized solutions are provided for different demographic groups, including elderly care programs and youth financial literacy initiatives, addressing specific needs and knowledge gaps [8]. - Services for expatriates include bilingual financial guides and convenient currency exchange options, showcasing the branch's commitment to inclusivity and international service standards [8]. Group 4: Comprehensive Communication Strategy - A dual-channel communication network has been established, integrating online and offline platforms to ensure widespread access to financial education [9][10]. - The branch has created engaging online content, such as short videos explaining consumer rights, and established physical touchpoints in communities to facilitate easy access to financial information [10]. Group 5: Future Outlook - The Shenzhen branch aims to continue enhancing its financial consumer rights protection efforts, focusing on innovative and community-oriented educational methods to foster a harmonious financial ecosystem [11].