21评论丨重估平台电商：如何实现以AI促消费

Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, leading to industrial upgrades through consumption upgrades, and achieving a higher level of dynamic balance between supply and demand [1] Group 1: Policy and Strategic Direction - The plan emphasizes the value of platform consumption and encourages the orderly development of new business models such as live e-commerce, instant retail, and circular e-commerce [3] - It supports platform enterprises in utilizing artificial intelligence to explore user needs and match products and services accordingly [3][4] - The policy highlights the need to reassess the strategic value of platform consumption in the context of the deepening digital economy [3] Group 2: Technological Integration and Consumer Experience - Platforms are evolving from simple transaction facilitators to intelligent supply-demand configuration hubs, leveraging AI to capture consumer needs more effectively [4] - The plan supports the application of technologies like virtual reality and the metaverse to create immersive shopping experiences, responding to consumer demand for enhanced experience and personalization [4][5] - The integration of AI in platforms not only benefits the platforms themselves but also serves as an incubator for AI innovation, impacting various sectors such as manufacturing and logistics [5] Group 3: Compliance and Sustainable Growth - The plan emphasizes the importance of legal compliance in the use of AI for consumer engagement, ensuring data security and privacy protection [5] - Establishing trust through responsible technology application is crucial for sustainable growth in the industry [5][6] - The policy aims to unleash the potential of platforms, leading to a new era of consumption powered by AI, which will contribute to high-quality economic development in China [6]