MEITUAN(HK:03690) Xin Hua She·2025-11-27 23:55Group 1 - Meituan's brand Keeta will officially launch operations in São Paulo, Brazil on December 1, with plans to expand to other cities and invest 1 billion reais (approximately 189 million USD) in local technology and service systems [1] - The project is part of Meituan's broader investment plan of 5.6 billion reais in Brazil over five years, with Keeta having already conducted pilot operations in Santos and São Vicente [1] - São Paulo, as Brazil's largest city and a major economic center in South America, has a population exceeding 20 million and ranks high in terms of food delivery consumption [1] Group 2 - The Brazilian food delivery market is experiencing significant growth, with increasing demand for digitalization and efficiency improvements, which Meituan's technological capabilities and operational experience are expected to enhance [1] - The entry of Keeta is seen as a positive development for local competition, providing more channels for small and medium-sized restaurants, as noted by the president of the Brazilian Bar and Restaurant Association [2] - During the pilot phase, restaurants partnered with Keeta reported a noticeable increase in orders, leading to optimized operational processes [2]