AI社交平台Soul冲刺港股:前8个月营收16.8亿,腾讯与米哈游是股东
3 6 Ke·2025-11-28 00:04

Core Viewpoint - Soul App has submitted its IPO application to the Hong Kong Stock Exchange, with CITIC Securities as the sole sponsor. Tencent holds a 49.9% stake as a strategic investor, while other shareholders include miHoYo, Genesis Capital, and 5Y Capital [1][11]. Financial Performance - For the first eight months of 2025, Soul reported revenue of RMB 1.683 billion, a 17.86% increase from RMB 1.428 billion in the same period the previous year [6][9]. - Adjusted net profit for the first eight months of 2025 was RMB 286 million, up 73% from RMB 165 million year-on-year [9]. - Revenue projections for 2022, 2023, and 2024 are RMB 1.667 billion, RMB 1.846 billion, and RMB 2.211 billion, respectively, with gross margins of 86.3%, 85.5%, and 83.7% [6][9]. User Engagement - As of August 31, 2025, Soul had approximately 39 million registered users, with daily active users (DAU) averaging around 11 million and a user retention rate of 80% over three months [4][5]. - Over 78.7% of daily active users belong to Generation Z, indicating strong engagement among younger demographics [3]. Business Model - The platform's primary revenue source is AI-driven emotional value services, which accounted for over 90% of total revenue in the first eight months of 2025. The average revenue per paying user (ARPPU) was RMB 104.4, with a paying rate of 6.5% [3][4]. - Soul's unique selling proposition lies in its AI+ immersive social networking model, where all users interact through virtual identities [3]. Shareholder Structure - Soulgate Holding Limited holds 28.5% of the shares with 49.9% voting rights, while Tencent also holds 49.9% of the shares with 28.5% voting rights. Other notable shareholders include miHoYo (5.47%) and Genesis Capital (5.34%) [12][14].