听劝的西贝，遇上了「公关刺客」

Core Insights - Xibei is undergoing a transformation from poor public relations to a more receptive approach, implementing price cuts, salary increases, and fresh food preparation to attract customers back to its restaurants [3][4][5] Group 1: Customer Attraction Strategies - Xibei has launched significant promotional activities, including a "50 yuan for 50 yuan" voucher campaign, which has been extended to the end of November, and a "half-price dish" offer on delivery platforms [4][5] - The initial round of promotions successfully attracted customers, with a "Please Treat You to Dinner" campaign offering a no-threshold 100 yuan voucher, which was well-received [5][6] - The company has also reduced prices on over 40 dishes by 15% to 20%, lowering the average customer spending to around 75 yuan, addressing consumer concerns about high prices [6][9] Group 2: Employee Engagement and Cost Management - Xibei has increased salaries for frontline employees by an average of 500 yuan per month since September, along with additional bonuses and allowances to stabilize staff morale [8][9] - The dual strategy of lowering prices while increasing employee wages aims to enhance customer service quality, which is crucial for retaining customers [8][9] Group 3: Industry Challenges and Competitive Landscape - The restaurant industry is experiencing a significant shakeout, with many once-popular brands struggling to maintain profitability amid rising costs and declining average spending per customer [13][14] - Xibei's average customer spending remains above 83 yuan, significantly higher than competitors, indicating a potential misalignment with current consumer preferences for value [16][17] - The company faces ongoing pressure from competitors who are adopting transparent pricing strategies, which may further challenge Xibei's market position [18][19]