董事长亲自举牌，豪气民企称“完全以自有资金投资发展”，佳运置业成上海土拍“黑马”

Core Viewpoint - The recent land auction in Shanghai saw a total of 9 plots sold, generating a total revenue of 173.33 billion yuan, with a notable participation from local private enterprises, indicating confidence in the Shanghai real estate market [2][3][9] Group 1: Auction Details - The 9 plots had a total land area of 289,200 square meters and a total planned construction area of 552,600 square meters, with a starting price of 16.911 billion yuan [2] - Among the sold plots, 2 were sold at a premium and 7 at the base price, with the highest attention on the "Chuan Sha" plots acquired by local company Jiayun Real Estate for approximately 2.475 billion yuan, reflecting a premium rate of 15.76% [2][5] - The auction process for the Chuan Sha plots involved 82 rounds of bidding, with Jiayun Real Estate winning at a comprehensive floor price of 29,913 yuan per square meter [5] Group 2: Company Insights - Jiayun Real Estate has been operating for over 20 years, emphasizing its strategy of using entirely self-owned funds for investments, thus avoiding financial risks [5][6] - The company has a history of land acquisitions in Shanghai, with its last significant activity occurring in 2022, when it secured three residential plots for a total of 4 billion yuan [6] - The recent acquisition of the Chuan Sha plots marks a significant return to the Shanghai market for Jiayun Real Estate, which previously faced challenges in selling its properties, as evidenced by low subscription rates for its recent projects [6] Group 3: Market Dynamics - The participation of private enterprises like Jiayun and Dahua in the auction suggests a growing confidence in the Shanghai real estate market, especially as major state-owned enterprises like Poly and China Resources were absent from this auction [3][9] - The lower competition intensity in this auction allowed private firms to capitalize on opportunities, reflecting a shift in the market dynamics where private companies are becoming more prominent players [3][9] - Analysts noted that the diverse participation in the auction and the absence of major developers indicate a cautious approach from firms as they navigate the current market conditions [9]