为啥说自媒体IP是商业资产？你可以不为了钱，但必须要有赚钱能力

Core Viewpoint - The ability to monetize is a key measure of the success of personal IPs in the self-media industry [1] Group 1: Monetization and Personal IP - Many individuals in self-media are hesitant to discuss financial aspects, often valuing public perception over monetary gain [2][5] - Successful personal IPs will inevitably face criticism and negativity, and those who cannot handle such challenges may struggle to maintain their presence [3] - It is essential for individuals in self-media to recognize that all personal IP creators have underlying motivations, whether for influence or financial gain [5][6] Group 2: Building Commercial Assets - Newcomers in self-media should focus on building and accumulating their "commercial assets" from the beginning, as financial returns are a reflection of their efforts [6] - The essence of personal IP is to productize oneself and expand influence through self-marketing, which requires continuous optimization and self-improvement [6][7] - There is no permanent solution in the self-media landscape; ongoing effort and adaptation are necessary for success [7] Group 3: Value Creation and Responsibility - The ability to monetize is linked to one's qualifications, knowledge, and ability to provide value to others, including emotional support [9] - In the AI era, the most valuable asset is the ability to understand and resonate with content consumers, rather than just providing knowledge [9] - Successful personal IPs must be willing to take responsibility and create value for others, as those who do not will likely fade away [9]