Counterpoint Research：2025年Q3安卓系统以79%的份额继续保持全球领先地位

Core Insights - Counterpoint Research reports on global smartphone sales by operating system for Q1 2024 to Q3 2025, highlighting trends in the US, China, and India markets [1][3][4] Global Market Overview - Android maintains a leading global market share of 79% as of Q3 2025, despite a 1 percentage point decline from Q3 2024 due to increased competition [3][4] - iOS market share reaches 17% in Q3 2025, up 1 percentage point year-over-year, driven by strong initial reception of the iPhone 17 series [4] - HarmonyOS captures 14% of the Chinese market in Q3 2025, becoming the second-largest smartphone operating system in the country [4] Regional Market Analysis United States - Android holds 45% of the US market share in Q3 2025, while iOS accounts for 55%, showing a stable competitive landscape [6] China - Android's market share in China is 69% in Q3 2025, with HarmonyOS at 18%, indicating a competitive environment [9] - The Huawei Nova 14 series significantly contributes to HarmonyOS's growth, although new models face challenges due to ecosystem limitations [4] India - Android dominates the Indian market with a 92% share in Q3 2025, while iOS holds 8%, reflecting a strong preference for Android devices [10]