昨晚，李想终于承认，他们走错了方向

Core Viewpoint - Li Auto's recent financial report reveals significant challenges, including a 36.2% year-over-year revenue decline, a 5 percentage point drop in vehicle gross margin, and a shift from profit to loss, prompting a strategic shift back to a startup management model from a professional manager approach [3][4][10]. Financial Performance - In Q3 2025, Li Auto reported vehicle sales revenue of RMB 25.867 billion, down 37.4% year-over-year and 10.4% quarter-over-quarter [6]. - The total revenue for the quarter was RMB 27.365 billion, reflecting a 36.2% decrease compared to the previous year [6]. - Vehicle gross margin fell to 15.5%, down from 20.9% in the same quarter last year [7]. - The company delivered 93,000 vehicles in Q3, a 39% year-over-year decline and a 16.1% quarter-over-quarter decrease [8]. - Operating cash flow showed a net outflow of RMB 7.396 billion, while free cash flow was negative at RMB 8.912 billion [8][9]. Strategic Shift - Li Auto announced a return to a startup management model, abandoning the professional manager approach that was deemed ineffective in the rapidly evolving automotive industry [10][12]. - The company aims to enhance decision-making efficiency by reducing bureaucratic processes and fostering direct communication [12]. - This strategic pivot is seen as a necessary response to the competitive pressures and technological advancements in the automotive sector [10][12]. AI and Future Vision - Li Auto is focusing on developing "embodied intelligent robots" rather than just competing on traditional vehicle parameters, indicating a shift towards advanced AI integration in their products [13][14]. - The company plans to self-develop a new chip, the M100, aimed at enhancing its AI capabilities, with expectations for it to be implemented by 2026 [13][14]. - Li Auto's ambitions extend beyond vehicles, with plans to introduce AI products like smart glasses, indicating a broader vision for AI integration into everyday life [17].