Core Insights - The company, Mixue Ice City, is conducting a survey to understand consumer preferences for breakfast items, including various traditional and modern options [1] - The company has introduced a "Breakfast Series" in its official mini-program, featuring products priced at 5 yuan each [3] - Currently, the "Breakfast Plan" is being trialed in select cities such as Dalian, Xi'an, Nanning, and Hangzhou, with no immediate plans for widespread rollout [5] Financial Performance - For the first half of 2025, Mixue Ice City reported a revenue of 14.87 billion yuan, representing a year-on-year growth of 39.3% [5] - The gross profit for the same period was 4.71 billion yuan, with a growth of 38.3% year-on-year [5] - The net profit reached 2.72 billion yuan, showing a significant increase of 44.1% compared to the previous year [5] Store Expansion - As of June 30, 2025, Mixue Ice City has expanded its global store count to 53,014, adding 9,796 new stores compared to the same period last year [5] - The company's store network now covers China and 12 other countries [5]
蜜雪冰城回应“卖早餐”
Di Yi Cai Jing Zi Xun·2025-11-28 02:52