「长镜头」3天5亿元票房！《疯狂动物城2》拉动年轻观众回归，影院发力IP衍生消费

Core Insights - The highly anticipated film "Zootopia 2" was released on November 26, achieving a box office of 508 million yuan by November 28, with projections estimating a final total box office of 2.468 billion yuan in mainland China [2][3][4]. Box Office Performance - "Zootopia 2" set a record for the highest single-day box office for an imported animated film in China, grossing over 213 million yuan on its opening day [4]. - The film's pre-sale box office exceeded 300 million yuan, breaking the record for animated film pre-sales in China [4]. - The overall film market in 2025 is projected to reach 46.6 billion yuan, with "Zootopia 2" expected to significantly contribute to crossing the 50 billion yuan mark [4][5]. Market Trends - The film market has shown resilience in November, with multiple films achieving over 100 million yuan in box office, leading to the best November performance in five years with a total of 2.343 billion yuan [4]. - Despite the success of "Zootopia 2," the overall market has struggled, with only three films surpassing 2 billion yuan this year, indicating a challenging environment for cinemas [2][4]. Audience Engagement - "Zootopia 2" has attracted a significant young audience, with 31.8% of viewers under 24 years old, which is notably higher than the average for animated films [6]. - Cinemas are enhancing the viewing experience by creating themed photo spots and offering merchandise related to the film, such as blind boxes and themed snacks [6][8]. Merchandise and Derivative Products - The sale of related merchandise is becoming a crucial revenue stream for cinemas, with "Zootopia 2" serving as a platform for promoting various products [7][8]. - The integration of merchandise sales with the viewing experience is seen as a proactive strategy to enhance audience engagement and drive additional revenue [8].