“十五五”俄罗斯家电行业市场全景调研与投资前景展望分析（2026）-中金企信发布

Global Home Appliance Industry Analysis - The global home appliance market reached a sales scale of $640 billion in 2023, an increase of 18.52% compared to 2019, with major appliances accounting for $400 billion and small appliances for $240 billion [3] - The market is projected to grow to $850 billion by 2029, with a 10-year CAGR of approximately 4.64% [3] - Asia is the largest market for home appliances, contributing $340 billion in sales in 2023, followed by North America at $130 billion and Europe at $100 billion, together accounting for about 89% of the global market [3] Competitive Landscape - The global home appliance industry is characterized by mature development and intense competition, dominated by leading Chinese brands like Midea, Gree, and Haier, as well as established foreign brands such as Whirlpool, Electrolux, Samsung, Panasonic, and LG [4] - The smart home market is expected to grow from $24.823 billion in 2019 to $92.2 billion by 2028, with a CAGR of 15.70%, indicating a shift in growth momentum towards emerging markets like smart appliances [4] China Home Appliance Industry Analysis - The Chinese home appliance market is projected to reach ¥906.4 billion in 2024, with a year-on-year growth of 6.4%, and is expected to grow to approximately ¥1.33 trillion by 2029 [5] - The market is transitioning from a blue ocean phase to a red ocean phase, facing intense competition and limited new demand as it becomes saturated [5] Policy and Market Trends - National policies such as "old-for-new" subsidies are stimulating mid-to-high-end consumption and driving demand for appliance upgrades [6] - The cumulative market size for Chinese home appliances from January to October 2024 reached ¥730.4 billion, with a year-on-year growth of 4.2%, and a significant increase to 7.6% in the third quarter due to the implementation of upgrade policies [6] Export and Economic Performance - China's home appliance exports are expected to reach $112.4 billion in 2024, a year-on-year increase of 14.0%, marking a historical high [7] - The overall revenue of the Chinese home appliance industry is projected to reach ¥19.5 trillion in 2024, with a year-on-year growth of 5.6%, and total profits expected to reach ¥173.7 billion, up 11.4% [7] Future Outlook - With rising domestic labor costs and increasing potential in overseas markets, more home appliance companies are expected to expand internationally, leveraging their supply chain management capabilities for growth [8]