Core Insights - The article discusses the transformation of commercial spaces in response to new consumer demands driven by economic recovery, emphasizing the importance of quality and scenario-based innovations in urban commercial environments [1][16] - The launch of "Jingwu Food Collection" at Wuhan's Yuexiu International Financial Center marks a significant step in integrating local culture with modern commercial experiences, aiming to create a dialogue between urban memory and commercial space [1][3] Group 1: Commercial Space Transformation - The State Council has outlined measures to support the development of international consumer cities, focusing on upgrading commercial facilities and creating diverse business districts [1][16] - The "Jingwu Food Collection" project aims to revive local culinary culture by incorporating traditional flavors and modern aesthetics, thus enhancing consumer experience [3][5] Group 2: Design and Experience - The design of "Jingwu Food Collection" is inspired by traditional Wuhan architecture, utilizing materials like red brick and wood to evoke a sense of warmth and nostalgia [5][10] - The project emphasizes a sensory experience through innovative spatial design, creating an environment that fosters community interaction and cultural connection [5][8] Group 3: Long-term Operational Philosophy - Yuexiu Commercial Management adheres to a "long-termism" operational philosophy, focusing on sustainable growth through refined management and cultural integration rather than short-term gains [7][10] - The "Jingwu Food Collection" offers a variety of experiences, from breakfast ordering to family baking classes, enhancing customer engagement through a membership platform [7][8] Group 4: Ecosystem and Community Engagement - The success of "Jingwu Food Collection" is supported by a comprehensive ecosystem that integrates commercial, cultural, and office spaces, enhancing the overall urban experience [14][16] - The project aims to create a sense of belonging for various community members, including office workers and residents, through cross-industry collaboration [14][16] Group 5: Future Expansion Plans - "Jingwu Food Collection" serves as a pilot project for Yuexiu's broader strategy to launch similar concepts in other major cities, each tailored to local cultural contexts [11][18] - The company plans to continue developing the "City Food Collection" series, ensuring that each location reflects its unique urban narrative and culinary heritage [11][18] Group 6: Company Overview - Yuexiu Commercial Management, a subsidiary of Yuexiu Real Estate, focuses on comprehensive asset management across various commercial real estate sectors, with a total operational area exceeding 7.3 million square meters and total assets over 109 billion [19]
全新『城市•有食集』产品线，越秀商管创新打造可复制的“好商业”