让阳澄湖大闸蟹“金字招牌”越来越亮

Core Viewpoint - The Yangcheng Lake hairy crab industry is undergoing a transformation from "disorder" to "order," with a focus on quality and brand protection through various new measures and regulations [1][5][25]. Group 1: Industry Development and Measures - The brand value of Yangcheng Lake hairy crab has reached 28.2 billion yuan, and the industry association is committed to maintaining quality advantages amid increasing competition [5][25]. - The association has implemented over 90% of the measures outlined in the 2025 development plan, including promoting high-quality ecological farming and establishing a comprehensive regulatory framework [6][20]. - A "five-in-one" anti-counterfeiting traceability system has been introduced, allowing consumers to verify the authenticity of products through various means [10][14]. Group 2: Regulatory and Service Enhancements - The establishment of local offices aims to provide precise services to members and enhance regulatory efficiency, addressing previous challenges faced by farmers [7][20]. - A new "circuit breaker mechanism" limits the number of crabs per acre to 600, ensuring sustainable farming practices and preventing misleading sales tactics [22][23]. - The association has developed a strict membership and regulatory framework, including a 14-point penalty system for violations to ensure quality control [24][25]. Group 3: Brand Protection and Market Expansion - The association has taken significant steps to combat counterfeit products and improve the industry's image, emphasizing the importance of quality over price competition [8][9][21]. - Yangcheng Lake hairy crab has begun exporting to Southeast Asian markets and is actively pursuing international brand protection and market expansion [26][27]. - Future plans include enhancing private channel regulation, developing deep processing capabilities, and increasing international visibility [26][27].