通州楼市“卷”出新高度！这些红盘为何卖爆了？

Core Insights - The article discusses the significant turnaround in the Tongzhou real estate market due to policy relaxations and returning demand, marking a "golden window period" for the area [2][26] - A new policy implemented on August 8 allows unlimited home purchases outside the Fifth Ring Road, with increased support for public housing loans, leading to a 68% week-on-week increase in new home subscriptions [2][26] - The complete removal of the "dual limit" policy by September 30, 2024, has unified purchasing conditions across the city, attracting buyers from areas like Chaoyang back to Tongzhou [2][26] Market Dynamics - In 2025, Tongzhou has seen a cumulative supply of over 1,800 new residential units, with 1,327 units sold, resulting in a 74% absorption rate, reflecting strong market confidence [2][26] - The leading projects in sales include Zhongjian · Yunhe Jiuyuan with 649 units sold, followed by other notable developments, indicating a competitive market landscape [5][11] - The market is experiencing a "polarization" effect, where some projects like招商云璟揽阅 are performing exceptionally well, while others like花语璟云 are struggling to sell, highlighting the importance of product quality [8][10] Pricing Strategies - There is a stark contrast in pricing strategies among different projects, with some developers reducing prices to accelerate sales while others maintain higher price points, indicating a shift towards a "product-driven" market [10][11] - The average price in the core area remains high, with some projects priced above 70,000 yuan per square meter, while others in the outskirts are below 20,000 yuan per square meter, creating a significant price gap [11][12] Future Outlook - The article provides three key recommendations for potential buyers: understanding personal needs, focusing on product details, and leveraging favorable policy conditions, as the current environment may not last [12] - The ongoing investment in Tongzhou as a city sub-center, with substantial annual investments, is expected to continue driving demand and shaping the market landscape [11][12]