Hua Er Jie Jian Wen·2025-11-28 04:32Core Viewpoint - The debut of Labubu at the Macy's Thanksgiving Day Parade signifies a cultural shift, highlighting the rise of new Asian pop icons in global markets, replacing traditional symbols like Popeye [2][10]. Group 1: Market Performance and Growth Potential - Bank of America reiterated a "Buy" rating for Pop Mart, maintaining a target price of 400 HKD, indicating that the U.S. market is becoming a new growth engine for the company [4]. - Despite a recent 35% pullback from its peak, the company's fundamentals remain strong, particularly in overseas IP operations, presenting an attractive buying opportunity [7]. - The success of Labubu is seen as a precursor to the company's performance, with projections indicating significant revenue growth in the coming years [4][12]. Group 2: IP Strategy and Cultural Impact - The collaboration with Macy's for the "Friendsgiving in Pop City" float represents a strategic move to integrate modern cultural elements into traditional events [8][10]. - Labubu's popularity is not a random success but a result of sustained and effective IP management, with a significant contribution to overall revenue [11]. - The company has launched various strategic initiatives in the U.S., including pop-up stores and collaborations with popular media, enhancing its brand visibility [11]. Group 3: Financial Projections and Valuation - Financial models predict that Pop Mart will achieve revenues of 37.08 billion RMB and a net profit of 13.06 billion RMB in 2025, with further growth expected in 2026 [12]. - The target price of 400 HKD is based on a balanced valuation approach, indicating a favorable price-to-earnings ratio compared to industry averages [12]. - Recent stock price declines are attributed to market sentiment rather than fundamental deterioration, suggesting a potential value recovery opportunity [12].