Core Insights - The current urban logistics delivery is evolving towards efficiency and sustainability under the dual pressures of low-carbon management and intensified industry competition, necessitating improvements in electric light trucks to enhance efficiency, reduce energy consumption, and ensure reliability [1][4] - The Zero Mi light truck, known as the Golden Ship, aims to break the conventional focus on range by adopting a "precision calculation" approach to better meet urban logistics demands through precise energy management and rapid power response [1][4] Product Features - The Golden Ship features a CATL CTP 3.0 single-package battery, enabling a low-energy consumption range of 305 kilometers, which aligns with the average daily urban logistics requirement of 250 kilometers [1] - The vehicle supports 2C dual-gun fast charging, allowing a charge from 20% to 80% in just 20 minutes, thus enhancing operational efficiency [1] - With a 100.07 kWh battery, the Golden Ship meets the majority of urban logistics scenarios, ensuring sufficient power, lower costs, and higher efficiency [1] Market Strategy - The Zero Mi light truck offers four variants: operation version, express version, comfort version, and premium version, with a market starting price of 126,800 yuan, and received 95 orders at the launch event [4] - The company emphasizes the importance of accurately matching products to diverse user needs to enhance competitiveness in the ongoing value reconstruction within the urban logistics industry [4] Brand and Value Retention - The low residual value of pure electric light trucks has been a significant barrier to market growth, influenced by past experiences with battery cost declines and early technology limitations [5] - Zero Mi light trucks have achieved a high residual value in the second-hand market, particularly in regions like the Yangtze River Delta, where they have gained significant market share [5][6] - The brand's commitment to technological leadership, strong branding, and full lifecycle services contributes to maintaining high product value [6] Service Commitment - The company has established a robust after-sales service framework, addressing challenges in the electric commercial vehicle sector, particularly in high-voltage maintenance [7] - Zero Mi light trucks offer a range of service commitments, including rapid rescue services and optimized customer experiences, to address common pain points faced by truck drivers [7][10] - The service radius currently extends to 78 kilometers, with plans to reduce it to within 50 kilometers next year, supported by a parts reserve of 30 million yuan [10]
零米轻卡黄金船上市 以精算决胜城配市场
Zhong Guo Qi Che Bao Wang·2025-11-28 05:25