京张冰雪文化旅游季启动，10条冰雪文化旅游主题线路发布

Core Viewpoint - The "2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season" has been officially launched, aiming to enhance winter tourism through various themed routes and promotional activities [1] Group 1: Event Overview - The launch ceremony was organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Bureau of Culture and Tourism [1] - Ten themed routes for ice and snow cultural tourism were announced, featuring attractions such as ice and snow scenic spots, Winter Olympic venues, and wellness experiences [1] Group 2: Themed Routes and Offerings - The announced routes cater to diverse audiences, including family-friendly trips and cultural exploration journeys, showcasing the integration of "ice and snow+" features [1] - Zhangjiakou City will distribute 5,000 winter cultural tourism consumption vouchers, applicable to various experiences including ski tickets, accommodation, and dining [1] - Three premium ice and snow routes were introduced: "Winter Olympic Passion: Enjoying Ice and Snow Journey," "Warm Winter Wellness: Hot Spring Leisure Journey," and "Ancient Charm: Folk Experience Journey" [1] Group 3: Local Initiatives - The Changping District Bureau of Culture and Tourism is launching a "Public Access to Snowfields" initiative, providing 10,000 subsidized snow tickets throughout the key periods of the snow season [1] - The initiative will collaborate with local attractions, quality dining, and premium accommodation to offer exclusive benefits [1]