景区NPC抓住流量密码

Core Insights - The rise of interactive NPC (non-player character) experiences in real-world settings is transforming tourism and entertainment, as seen in the "stealing sugarcane" game in Sichuan, which has garnered over 490 million views on platforms like Douyin and Kuaishou [1] - The emotional economy is growing rapidly in China, with projections indicating a market size of 2.31 trillion yuan in 2024, increasing to 4.62 trillion yuan by 2029, driven by immersive experiences like NPC interactions [3][6] - The integration of NPCs into tourism is creating a new model where visitors become active participants rather than passive observers, enhancing the overall experience [6] NPC Interaction and Popularity - NPCs are becoming central to the tourism experience, with examples like the "Snow Cake Monkey" in Changchun, which has gained significant popularity through social media, leading to increased visitor numbers [7][9] - The character's creator, Wang Tiezhu, has leveraged live streaming to maintain engagement, showcasing behind-the-scenes activities that resonate with fans [9] - The shift from traditional IP-based NPCs to those emphasizing personal charisma and real-time interaction reflects changing consumer preferences [14] Content Creation and Social Media - NPCs are adept at creating shareable content on social media, with many characters gaining fame through humorous and relatable interactions with visitors [16][20] - The phenomenon of "celebrity NPCs" is emerging, where actors known for their roles in popular media transition to interactive roles in tourist attractions, enhancing visitor engagement [16][19] - The integration of NPCs into broader content strategies at attractions, such as the Kaifeng Wansui Mountain Martial Arts City, showcases the potential for immersive storytelling and audience participation [21][23] Economic Impact and Future Trends - The NPC model is proving economically viable, with attractions like Wansui Mountain reporting over 17 million visitors and revenue exceeding 1.068 billion yuan in 2025 [23] - The low base salary for NPCs, combined with the exposure and popularity they gain, creates a mutually beneficial relationship between attractions and performers [24] - Government policies are increasingly supportive of innovative tourism models, indicating a shift towards emotional and experiential consumption in the industry [26]