六部门促消费新政：文旅/康养/运动/非遗/低空迎品质升级！

Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, targeting significant improvements in the supply structure by 2027, including the establishment of three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots [1][6][25]. Group 1: Enhancing Consumer Goods Supply - The plan focuses on optimizing the supply structure of consumer goods, with a goal to create high-quality products that are culturally rich and globally recognized by 2027 [6][22]. - It emphasizes the importance of integrating traditional craftsmanship with innovation, supporting the development of non-heritage workshops and promoting domestic products in duty-free shops [2][11]. Group 2: Expanding Consumption Areas - The plan outlines the expansion of cultural and tourism consumption by focusing on various sports and outdoor activities, including mountain, water, and ice sports, as well as promoting new consumption models like low-altitude tourism and RV camping [2][10]. - It aims to deepen the integration of tourism and health care, supporting customized services in traditional Chinese medicine and dietary therapy [3][11]. Group 3: Matching Diverse Consumer Needs - The initiative seeks to develop interest-based consumer products, such as those related to pets, anime, and trendy fashion, to cater to diverse consumer preferences [3][12]. - It also highlights the importance of enhancing the supply of quality products for children and students, as well as promoting fashionable "trendy" items [13][31]. Group 4: Fostering New Consumption Scenarios and Business Models - The plan encourages the establishment of flagship stores and new concept stores to promote product launches, integrating online and offline experiences [15][32]. - It supports the development of new business models such as live e-commerce and instant retail, while ensuring the quality and safety of shared consumption products [16][34]. Group 5: Creating a Supportive Environment - The plan emphasizes the need for financial support and policy measures to enhance the quality of consumer goods and stimulate consumption [17][21]. - It calls for the establishment of a robust regulatory framework to maintain market order and protect consumer rights, particularly in the context of online sales [18][34].