LEAPMOTOR(HK:09863) Zhong Guo Jing Ji Wang·2025-11-28 06:21Core Insights - Leapmotor has achieved significant milestones in 2025, including surpassing its annual sales target of 500,000 units ahead of schedule and continuously innovating its product lineup [1][3] - The launch of the Lafa5 model, a high-performance electric coupe, is positioned to capture the growing market segment of 100,000 to 150,000 yuan vehicles in China, which has an annual sales volume exceeding 4 million units [5][7] Group 1: Product Launch and Features - The Lafa5 was officially launched on November 27, with five models priced between 92,800 and 116,800 yuan, featuring a range of advanced technologies including a 605 km range and high-level autonomous driving capabilities [3][9] - The Lafa5 aims to set a benchmark in the 100,000 yuan electric coupe market, combining high performance and affordability, targeting the Z generation consumers [5][11] - The vehicle's design incorporates a "technology natural aesthetics" philosophy, featuring a wide body and sporty attributes, along with a luxurious interior that enhances user experience [7][9] Group 2: Market Position and Strategy - Leapmotor's strategy includes expanding its presence in the European market, where the Lafa5 will compete with established models like the Volkswagen Golf GTI and Renault Megane [7][11] - The company has set an ambitious sales target of 1 million units for 2026, building on its recent success and comprehensive product matrix [3][5] - The Lafa5 is positioned as a key product in Leapmotor's personalized strategy, showcasing the brand's capability to define global trends in the automotive industry [11]