“动刀”子品牌，江淮全力押注尊界

Core Insights - The launch of the high-end brand "Zun Jie" has shifted Jianghuai Automobile's strategic focus, with the Zun Jie S800 achieving significant sales in the ultra-luxury sedan market [1][5] - Jianghuai is restructuring its operations to prioritize the Zun Jie brand, integrating various business units and pausing investments in other brands like Yuwei [3][4] Group 1: Zun Jie Brand Development - Zun Jie plans to introduce six new models next year, covering multiple vehicle categories including SUVs and MPVs [3] - The Zun Jie S800, launched at a price range of 708,000 to 1,018,000 yuan, is positioned to target high-net-worth individuals with advanced technology features [5][6] - In just four months, Zun Jie S800 has received over 15,000 orders, with October sales reaching 1,970 units, making it the best-selling model in the ultra-luxury segment [8] Group 2: Financial Performance - Jianghuai's third-quarter revenue reached 11.534 billion yuan, a year-on-year increase of 5.52%, with a gross margin improvement to 14.10% [8][10] - The average revenue per vehicle sold increased by 26.47% year-on-year, from 100,100 yuan to 126,600 yuan [8] - Despite the positive sales performance, the company reported a net loss of 661 million yuan, influenced by high initial investments in the Zun Jie brand and competitive pressures in the export market [10] Group 3: Challenges and Market Position - The Yuwei brand, which was expected to play a key role in Jianghuai's transition to electric vehicles, has not met market expectations, with low sales figures [4] - Jianghuai's other brands, including Jianghuai and Jianghuai Ruifeng, are also struggling, with monthly sales figures in the hundreds for some models [4]