二手车,正在成为年轻人的第一辆车
Di Yi Cai Jing Zi Xun·2025-11-28 07:05

Core Insights - The second-hand market is becoming a popular choice among young consumers in China, driven by a shift in their consumption mindset towards high cost-performance products and practicality over brand prestige [1][2][4] Group 1: Market Trends - The number of registered users on a major second-hand trading platform is expected to exceed 600 million by 2024, with over 50% of users being post-95 and post-00 generations [1] - The second-hand car market is witnessing a steady growth, with a total transaction volume of 16.49 million vehicles from January to October 2025, representing a year-on-year increase of 3.53% [9] - The second-hand new energy vehicle market is emerging as a significant segment, with a transaction volume of 978,000 units from January to August 2025, reflecting a year-on-year growth of 41.8% [10] Group 2: Consumer Behavior - Young consumers are increasingly opting for second-hand cars due to lower prices and better value, with many sharing experiences of transitioning from considering high-priced new cars to purchasing affordable second-hand options [2][4] - The trend of "online shopping" for second-hand cars is gaining traction, with approximately 40% of transactions completed through a national purchasing model on a major platform [16][18] Group 3: Pricing and Value - Significant discounts are available in the second-hand car market, with examples such as a 2021 Tesla Model 3 priced at 98,000 yuan, compared to its original price of 267,700 yuan, representing a 63.4% discount [5] - The depreciation of new cars is evident, with many models losing over 50% of their value within three years, making second-hand cars a more attractive option for budget-conscious consumers [8] Group 4: Platform Development - A major platform has established itself as a key player in the second-hand car industry, offering comprehensive services including deep vehicle inspections and robust after-sales support [14][19] - The platform has also contributed to the development of industry standards, such as the first local standard for second-hand new energy vehicle appraisal [19]