年销691亿，Costco成了全球服装巨头

Core Insights - Costco has quietly become a global apparel giant with sales reaching $9.7 billion in fiscal year 2025, surpassing major brands like Prada and Coach [3][4] - The company's apparel sales have grown by 40% from 2019 to 2024, with a compound annual growth rate (CAGR) of nearly 7%, while the overall clothing market in China and the U.S. has slowed down [3][4] - Costco's unique selling proposition lies in its ability to offer both affordable basics and luxury brands, appealing to a younger demographic that is increasingly skeptical of traditional luxury pricing [7][9] Apparel Strategy - Costco's clothing strategy focuses on selling basic items with a limited selection, maintaining only 4000 SKUs in total, which is significantly lower than traditional supermarkets [12] - The company employs a bundling sales approach to increase turnover and reduce costs, allowing for lower prices while still maintaining profitability [12][13] - Despite a lower gross margin of 14-15% in its apparel segment, Costco's massive sales volume allows it to outperform many fashion brands [13][14] Membership Model - Membership fees are the primary profit driver for Costco, contributing $5.32 billion in fiscal year 2025, which accounts for 65.7% of net profit [17][18] - The company has a high membership renewal rate of nearly 90%, indicating strong customer loyalty and satisfaction [20] - Costco's strategy of placing luxury items prominently and offering exclusive member benefits is designed to enhance customer retention and encourage repeat visits [18][22] Market Position - Costco's overall revenue for fiscal year 2025 reached $275.24 billion, positioning it among the top five global retailers [16] - The company's apparel business, while significant, is still considered a secondary operation compared to its core fast-moving consumer goods (FMCG) offerings [16][21] - The success of Costco's apparel segment in markets like China demonstrates the effectiveness of its business model in diverse regions [21][22]