3 6 Ke·2025-11-28 08:03Core Insights - The report indicates that the Chinese short drama industry is entering a phase of accelerated expansion, with a growing focus on overseas markets as domestic growth stabilizes [1][2] - The industry is transitioning from a traffic-driven "sprint phase" to a "marathon phase" that emphasizes brand building and content quality, highlighting the increasing demand for premium, localized content [2] Market Dynamics - The overseas demand for short dramas is experiencing structural growth, with North America remaining the core revenue source, while Southeast Asia and Latin America are the fastest-growing markets [4] - The report notes that global user preferences for short dramas are evolving, with successful domestic business models being replicated internationally and diverse content catering to various demographics [4] Industry Trends - The short drama industry has shifted from "growth-driven" to "ecosystem formation," with a significant window for global expansion opening up [7] - Despite rapid global demand growth, there is a substantial supply gap for local dramas overseas, with production capacities significantly lower than in China [8] Technological Impact - AI is identified as a core technological force driving the globalization of short dramas, enhancing production efficiency and reducing costs [9][12] - The report highlights that AI applications can significantly shorten production cycles and improve distribution efficiency across multiple languages and cultures [9] Future Outlook - The report anticipates that the trend of producing local dramas in China for overseas markets will emerge, leveraging local production ecosystems to meet international demand [12] - The growth logic for short dramas is expected to evolve from a "content-traffic model" to a "content-brand-ecosystem model," with localization and a global IP system being crucial for competitive advantage [12]