155元一棵的白菜与9毛一斤的白菜:消费分层的中国镜像
Sou Hu Cai Jing·2025-11-28 08:11

Core Insights - The price disparity between organic cabbage in high-end supermarkets and wholesale markets reflects the diverse consumption landscape in contemporary China [1][3] Group 1: Price Discrepancy - Organic cabbage in Beijing's SKP supermarket is priced at 155 yuan, while in Shouguang, it is sold at 0.9 yuan per jin, showcasing a 172-fold difference [1] - The cost of organic cabbage includes a 23 yuan increase due to advanced cold chain logistics maintaining a temperature of 4±0.5℃ [3] Group 2: Consumer Behavior - A report from Hema Fresh indicates that 12% of its members are willing to pay a 300% premium for traceable products, contrasting with the popularity of low-cost cabbage on platforms like Pinduoduo [4] - The income of members in a Yunnan agricultural cooperative increased from 18,000 yuan to 43,000 yuan through a "premium cabbage + regular cabbage" planting strategy, demonstrating a successful "layered supply" approach [4] Group 3: Supply Chain Transformation - The distribution of high-end cabbage follows a vertical chain from farm to high-net-worth customers, while low-cost cabbage moves through a networked system involving cooperatives and community purchases [6] - The fresh agricultural product distribution in China is evolving into a "dumbbell structure," with high-end and inclusive innovations emerging simultaneously, reducing the middle segment's loss rate from 25% in 2018 to 12% now [6] - The coexistence of premium supermarkets and local markets illustrates the economic resilience of society, as noted by financial writer Wu Xiaobo [6]

155元一棵的白菜与9毛一斤的白菜:消费分层的中国镜像 - Reportify