“十五五”目标怎么定？电商“低价茅台”真假难辨如何办？贵州茅台管理层这样说|直击股东会

Core Viewpoint - Despite the decline in stock prices and liquor prices this year, the attendance at the Guizhou Moutai's 2025 first extraordinary general meeting was still significant, indicating continued shareholder interest in the company [1]. Group 1: Shareholder Meeting Insights - The first extraordinary general meeting attended by the new chairman Chen Hua was characterized by a simple Q&A session with limited opportunities for shareholder questions [2]. - Chen Hua, a native of Guizhou, expressed confidence in Moutai's future, stating that the company will focus on high-quality development and balance short-term and long-term interests [2][3]. - Moutai will not prioritize short-term gains at the expense of long-term development and will adhere to the principle of quality over quantity [2]. Group 2: Industry Challenges and Pricing - Moutai's liquor prices have been declining, with the current price for 53-degree, 500ml Moutai dropping below 1600 yuan per bottle, representing a decline of over 30% from the peak prices earlier this year [3][4]. - The company acknowledges the pressure on distributors due to shrinking profit margins and operational challenges, but believes that the distributor base remains stable [3][4]. - During the "Double Eleven" shopping festival, some e-commerce platforms offered Moutai at prices as low as 1499 yuan per bottle, raising concerns about authenticity [5]. Group 3: Future Planning and Market Strategy - Moutai is currently formulating its "15th Five-Year Plan," emphasizing realistic and sustainable growth targets [3]. - The company is transitioning its customer base towards new economic demographics, with some positive results observed since August, as sales have shown a recovery trend [5]. - Moutai plans to enhance its anti-counterfeiting measures and has already taken action against numerous fraudulent accounts on various platforms [5].