磨铁集团魏子熙：聚焦内容消费需求，实现IP价值升维变现

Core Insights - Beijing Motie Culture Group has established a comprehensive content ecosystem with four main business segments: Motie Books, Motie Entertainment, Motie Literature, and Motie Animation, with Motie Books being the core business [1] - The company has achieved the highest market share in the non-educational book sector for 2023 and 2024, with best-selling titles like "Tomb Raider Notes" and "The Legend of Zhen Huan" selling over 10 million copies each [1] Group 1 - The company emphasizes its core competitiveness in providing a full range of content products and building a complete copyright industry chain [1] - Motie Group's To B business has an annual sales revenue exceeding 1.6 billion, while its To C self-operated business has grown nearly 17 times over four years [2] - The entertainment segment has produced several award-winning films, including "Better Days" and "Your Name," showcasing its strong production capabilities [2] Group 2 - The literature segment has signed over 15,000 authors and has more than 40 million registered users, indicating a robust community engagement [2] - The animation segment focuses on the secondary market, creating well-known IPs like "Long Song Xing" and "One Person Below," with derivative products spanning various categories [2] - The company plans to conduct a new round of financing to enhance its IP resource reserves, foster innovative business incubation, and improve digital capabilities [2]