市场监管总局集中发布第四批直播电商领域典型案例

Core Viewpoint - The article discusses the release of typical cases in the live e-commerce sector by the State Administration for Market Regulation, highlighting various violations such as false advertising and price fraud by different companies in the industry [1] Group 1: Case Summaries - Shanxi Laoge Trading Co., Ltd. was penalized for false advertising and price fraud, resulting in a total fine of 5.6 million yuan for misleading consumers through exaggerated claims and unproven comparisons during live broadcasts [2] - Shenzhen Xiao'e Network Technology Co., Ltd. faced penalties for failing to conduct proper qualification reviews and safety guarantees, leading to false advertising on its platform, resulting in a fine of 360,000 yuan [3] - Dongying Rongcan Trading Co., Ltd. was fined 100,000 yuan for illegal advertising related to a health product, where misleading claims were made during a live broadcast [4] - A group of individuals involved in West Chong Media Co., Ltd. was penalized for artificially inflating follower counts for e-commerce operators, leading to a fine of 270,000 yuan [5] - Ningbo Hanyang E-commerce Co., Ltd. was fined 1.023 million yuan for trademark infringement and product quality violations, selling counterfeit shoes without proper labeling [6] - A live streamer named Cheng was penalized for facilitating the sale of counterfeit watches, resulting in a fine of 100,500 yuan for promoting infringing products [7] - Shanghai Lunen Food Store was fined 200,000 yuan for false advertising targeting elderly consumers, promoting health products with unsubstantiated claims about disease prevention and treatment [8]