大众同时发布两款插混新车，加速迈入电动化时代

Core Insights - Volkswagen plans to launch 21 new energy models by 2027, expanding to 31 models by 2029, showcasing its commitment to electrification [1][10] Group 1: New Model Launches - At the 2025 Guangzhou Auto Show, Volkswagen unveiled two new plug-in hybrid models: the SAIC Volkswagen Passat ePro and the FAW-Volkswagen new Tayron L, marking a significant step towards electrification [1][3] - The Passat ePro is built on a new generation plug-in hybrid platform and features a 1.5T EVO II hybrid engine, emphasizing its new energy characteristics while retaining the classic design [3] - The new Tayron L plug-in hybrid version is designed to meet diverse user needs, combining a 1.5T engine with a new high-voltage battery for both urban commuting and complex driving conditions [3] Group 2: Concept Cars and Future Strategy - Three concept cars, ID. EVO, ID. ERA, and ID. AURA, were showcased, representing Volkswagen's future design direction and technological capabilities in the Chinese market [5] - These concept cars are expected to have production versions launched by 2026, with each model targeting different market segments through unique positioning strategies [5] - Volkswagen aims to differentiate these models in a competitive market, focusing on family-oriented values, user identity, and technology-driven younger consumers [5] Group 3: Technological Advancements - Volkswagen and Xpeng Motors are jointly developing a new electronic and electrical architecture (CEA), set to be mass-produced next year, which will integrate advanced driving assistance systems [6] - Starting from next year, the CEA will serve as the "brain" for all models, ensuring synergy and scalability in the next generation of smart connected vehicles [6] - Volkswagen emphasizes that during the transition period, models may utilize different architectures, but all will adhere to Volkswagen's stringent standards for core functions and safety [6] Group 4: Marketing and Collaboration - Volkswagen introduced special edition models in collaboration with Disney's "Zootopia 2," aimed at enhancing interaction and entertainment for family and young users [8][10] - This collaboration is part of a global project leading up to the film's release, with China being the first market to launch these themed activities [8][10] - The overall presentation at the Guangzhou Auto Show reflects Volkswagen's strategy of "electrification + localization" in the Chinese market [10]