Huangshanghuang(SZ:002695) Cai Jing Wang·2025-11-28 09:34Core Viewpoint - The company emphasizes its three main business segments: the sauce and marinated products segment as the core pillar, the rice products segment operated by its subsidiary, and the freeze-dried food segment acquired from Fuzhou Lixing Food, which will be launched by September 2025 [1][2]. Business Segments - The sauce and marinated products segment is identified as the company's core pillar [1]. - The rice products segment is managed by the subsidiary Zhenzhen Laolao [1]. - The freeze-dried food segment includes products like freeze-dried chocolate, tea drinks, and yogurt cubes, primarily targeting B2B channels, with partnerships established with brands such as Sam's Club, Yili, and Meiji Black Chocolate [1]. Offline and Online Integration - The company's offline store layout is primarily concentrated in Jiangxi (approximately 40% share), Guangdong, and Fujian, while it is adapting to new retail and media trends to enhance online and offline integration [2]. - A diverse online channel matrix has been established, covering delivery platforms, group buying, live streaming, and community e-commerce, as well as sales platforms like Taobao, Tmall, JD, and Pinduoduo [2]. - The company aims to drive sales through a comprehensive model combining stores, delivery, community, and Douyin, with online orders accounting for about 35% of total sales [2]. Future Promotion Strategies - Future brand promotion will focus on three main directions: collaborative promotion to break regional blind spots, innovative low-cost marketing strategies, and deepening customer engagement to enhance brand youthfulness [3]. - The company plans to leverage online platforms for content virality and explore the establishment of a membership rights system to strengthen long-term competitiveness [3].