Core Insights - The instant retail market is expanding, with consumer demand shifting from "delivery" to "quality delivery," leading to a focus on "1-to-1 urgent delivery" services [1] - Enhanced delivery efficiency allows businesses to extend their service radius and enter new markets, such as cross-region food delivery [1] - High-quality delivery is becoming an extension of brand experience, supporting brand image and driving customer loyalty through membership marketing and high-value services [1] Industry Trends - Notable chain brands like Haidilao, A-Ma Handmade, and Sushi Zheng have adopted the "1-to-1 urgent delivery" service [1] - SF Express's "Exclusive Delivery" service has seen rapid growth, with restaurant order volumes increasing threefold compared to the same period last year [1] - Significant growth has also been observed in categories such as fresh fruits and vegetables, cakes, and flowers [1]
“1对1急送”加速商家端渗透 顺丰同城餐饮、蛋糕等多品类“独享专送”单量大增