BILSTEIN以硬核实力拓展中国汽车后市场

Core Viewpoint - BILSTEIN showcases its commitment to the Chinese automotive aftermarket at the Shanghai Frankfurt Auto Parts Exhibition, emphasizing its advanced suspension technology and solutions, and its strategic focus on local market development [1][5][10] Group 1: Product and Technology Focus - BILSTEIN presents a comprehensive product matrix catering to various needs, including the B4 series, B6 series, and high-performance EVO S/T1/R series, all tested under extreme conditions to ensure high quality [3][4] - The company introduces a suspension maintenance solution that integrates full replacement parts and technical support, enhancing the service experience for repair shops and vehicle owners [4] Group 2: Commitment to Aftermarket - BILSTEIN establishes a dedicated area for new energy vehicle adaptations, showcasing customized suspension kits for high-performance electric vehicles, reflecting its responsiveness to the rapid growth of the Chinese new energy market [4][10] - The company aims to deepen its engagement in the aftermarket, with a focus on e-commerce, digitalization, and artificial intelligence as new growth paths [5][6] Group 3: Strategic Insights - Simon Frick, President of Thyssenkrupp Aftermarket Group, highlights the importance of the Chinese market as a "key market engine" and emphasizes the establishment of a fully localized production facility in Changzhou [7] - BILSTEIN's strategy in China is characterized by a "precision and depth" approach, focusing on delivering high-quality suspension solutions tailored to customer needs [7][10] Group 4: Future Development Goals - BILSTEIN aims to achieve sales growth exceeding market averages while enhancing profitability, supported by a localized operational strategy led by a dedicated team [6][10] - The company plans to expand its product offerings for local new energy vehicles, improve its service network, and enhance digital service capabilities to better serve customers [10]