Coinbase(US:COIN) Yahoo Finance·2025-11-26 22:53Core Insights - Bitwise launched its Dogecoin exchange-traded fund (ETF) on the New York Stock Exchange, featuring branding with the iconic cartoon dog [1] - Dogecoin, which started as a joke, has become a significant player in the crypto market, ranking as the ninth-largest digital asset with a market value of approximately $23 billion [3] - The launch of the Bitwise Dogecoin ETF (BWOW) comes amid a competitive landscape, with other Dogecoin ETFs already in the market, including Grayscale's and REX-Osprey's [5] Group 1: Bitwise Dogecoin ETF Launch - The Bitwise Dogecoin ETF is designed to track the price of Dogecoin, with assets held by Coinbase Custody Trust Company, LLC [6] - The ETF's approval was granted by NYSE Arca, part of the NYSE Group, just before its debut [6] - Initial trading volume for Grayscale's Dogecoin ETF was reported at about $1.4 million on its first day [5] Group 2: Market Context and Performance - Dogecoin's popularity surged due to social media endorsements from figures like Elon Musk, which helped elevate it beyond its meme origins [3] - Despite its growth, Dogecoin does not position itself as a complex financial project, focusing instead on user freedom in spending [2] - Following a brief boost in 2025 due to the establishment of a U.S. government unit named after Dogecoin, the price has since retreated to around $0.15 [4]