Exclusive: Amazon, Flipkart take aim at India's banks with new consumer loan offerings

Core Insights - Amazon is set to provide loans to small businesses in India, indicating a strategic move to expand its financial services offerings in the region [1] - Walmart-owned Flipkart is exploring buy-now, pay-later (BNPL) products, showcasing the competitive landscape between e-commerce giants and traditional banks in India [1] Company Initiatives - Amazon's initiative to offer loans aims to support small businesses, potentially increasing its market share in the financial services sector [1] - Flipkart's focus on BNPL products reflects a growing trend in e-commerce, aiming to enhance customer purchasing power and drive sales [1] Industry Dynamics - The entry of e-commerce companies like Amazon and Flipkart into financial services represents a significant challenge to traditional banking institutions in India [1] - The competition between e-commerce platforms and banks may lead to innovative financial products and services tailored for small businesses and consumers [1]