Apple(US:AAPL) 智通财经网·2025-11-28 11:07Core Points - The European Union's antitrust regulators are evaluating whether Apple's advertising service Apple Ads and mapping service Apple Maps should be subject to the strict regulations of the EU's Digital Markets Act after meeting key criteria [1] - Apple argues that its services should be exempt from these regulations, claiming that Apple Ads is not a major player in the EU online advertising market compared to competitors like Google, Meta, Microsoft, TikTok, and X [2] - The EU Commission has stated that Apple has officially reported that its advertising and mapping services meet two criteria of the Digital Markets Act: having over 45 million monthly active users and a market capitalization of €75 billion (approximately $79 billion) [1] Summary by Sections Regulatory Evaluation - The EU will make a final decision within 45 working days on whether to classify Apple Ads and Apple Maps as "gatekeepers" under the Digital Markets Act [1] - If classified as gatekeepers, Apple will need to comply with a series of mandatory obligations and prohibitions within six months [1] Apple's Position - Apple has submitted a formal rebuttal to the EU, emphasizing that Apple Ads has a significantly lower market share in the EU compared to its competitors [2] - For Apple Maps, Apple claims its usage in the EU is much lower than that of Google Maps and Waze, and it does not serve as a key intermediary connecting business users with end users [2]