宗馥莉“失去”娃哈哈？伪命题

Core Viewpoint - The resignation of Zong Fuli as the chairman of Wahaha and the appointment of Xu Simin as her successor has sparked significant public discussion regarding the future leadership of the 90 billion yuan company and the implications of this leadership change [1][3][4]. Group 1: Leadership Transition - Zong Fuli has officially resigned as the legal representative of Wahaha, with Xu Simin taking over as chairman and general manager [1]. - Xu Simin, born in 1994 and a law graduate from Zhejiang University, has rapidly ascended through the ranks at Wahaha, previously holding various positions including legal director and general manager [2][3]. - The transition appears to be part of a broader strategy by Zong Fuli to distance herself from Wahaha amid internal and external pressures, including family disputes and governance issues [3][4]. Group 2: Company Performance and Challenges - Wahaha reported a revenue increase of 5 billion yuan in 2025, returning to a revenue scale of approximately 700 billion yuan, which reflects a recovery to pre-pandemic performance levels [4][5]. - The company’s core products, such as purified water and AD calcium milk, have driven significant revenue growth, contributing approximately 200 billion yuan in 2024 compared to 2023 [5]. - Despite the positive revenue trends, there are concerns about product innovation and market competitiveness, particularly in appealing to younger consumers who prioritize health-conscious products [5]. Group 3: Future Outlook - The leadership of Xu Simin is seen as a critical factor in navigating Wahaha's future growth and addressing the need for product innovation and market adaptation [5]. - The company faces the challenge of leveraging its extensive supply chain and distribution network to develop new, health-oriented products that resonate with the evolving preferences of consumers [5].