eBay重磅发布《2026汽摩配出海战略品类》

Core Insights - eBay has showcased its commitment to the automotive parts industry by participating in the Frankfurt Auto Parts Exhibition for the twelfth consecutive year, launching the "2026 Automotive Parts Export Strategy Categories" to guide Chinese sellers in global market opportunities [1][3] - The exhibition attracted over 7,000 exhibitors and hundreds of thousands of professional visitors, with eBay organizing significant activities including strategic category releases and market trend analyses [1][3] eBay's Market Position - eBay is a leading online platform for automotive parts, boasting over 500 million listings and an annual transaction volume exceeding $10 billion, providing buyers with a robust selection of compatible parts for their vehicles [3] - The platform has implemented various enhancements in the automotive parts category, such as free return services and a "buy online, install offline" option, to improve user experience and engagement [3] Strategic Trends in Automotive Parts - Strong sales of core automotive components in the U.S. market, with significant growth in categories like drive shafts (up 150%) and differential assemblies (over 50%), indicating a high demand for these products [4] - Rapid growth in the European market, with online sales in the automotive aftermarket reaching hundreds of billions of euros and a growth rate exceeding 15% annually, showcasing the potential for Chinese sellers [4] - Increasing demand for motorcycle parts in the U.S. and Europe, with notable sales growth in various categories, such as motorcycle clutches (up 50%) and wheel hubs (up over 120%) [4] - Significant potential in the commercial vehicle parts market, with steady expansion and strong demand for products like heavy-duty steering parts (up 30%) [4] Direct Sourcing Initiatives - eBay has organized a "Seller Direct Sourcing Conference" at the exhibition, connecting sellers with high-potential suppliers from over 7,000 exhibitors, facilitating direct procurement and enhancing supply chain efficiency [6] - The company is committed to supporting sellers in compliance and logistics to streamline the entire process from procurement to shipping [6]