Aurora Mobile Partners with Fenbeitong to Enhance User Experience and Drive Engagement

Core Viewpoint - Aurora Mobile Limited has partnered with Beijing Fenbeitong Technology Co., Ltd. to enhance messaging efficiency and user engagement through the integration of Aurora Mobile's JPush solution with Fenbeitong's core app [1][6]. Group 1: Partnership Details - The partnership aims to improve user experience by leveraging advanced technology for better messaging efficiency [1][6]. - Fenbeitong, a leading enterprise expense management platform, seeks to provide real-time updates and notifications to its large user base [2][6]. Group 2: Technology Integration - JPush supports multiple operating systems and messaging channels, ensuring consistent notifications across various devices [3][4]. - The integration of JPush has established a stable and intelligent messaging hub for Fenbeitong, enhancing user engagement and retention [5][6]. Group 3: User Experience Enhancement - JPush's features allow for personalized messaging based on user behavior, improving message relevance and click-through rates [4][5]. - The collaboration is expected to deliver smarter and more transparent expense management experiences for enterprise users [7]. Group 4: Company Background - Aurora Mobile, founded in 2011, is a leading provider of customer engagement and marketing technology services in China, focusing on stable messaging solutions for enterprises [8].