鲜切、山野、一人食成关键词，多家电商、超市开启“火锅季”

Group 1 - The core theme of the articles highlights the increasing popularity of hot pot as temperatures drop, leading to a significant rise in sales of various hot pot ingredients across multiple platforms [1][2][3] - Yonghui Supermarket has launched a nationwide "Hot Pot Ingredients" campaign, expecting to drive sales of core hot pot categories to exceed 300 million yuan, with beef and lamb products showing over 50% year-on-year sales growth in October [1] - Dingdong Maicai reports a notable increase in sales of fresh hot pot items, including sliced meats and seafood, driven by consumer demand for freshness, with nearly 30 new fresh meat products introduced for the hot pot season [2] Group 2 - The trend of "mountain-style" hot pot has gained traction, with home consumption becoming popular; Hema has introduced a single-serving hot pot cup for convenient use in various settings [3] - Hema's data indicates that over 70% of hot pot orders are placed online, reflecting a shift in consumer purchasing behavior towards digital platforms [3] - The demand for "freshly sliced" ingredients has emerged as a key consumer preference in the hot pot market, indicating a shift towards higher quality and convenience in food preparation [4]