Group 1 - The core viewpoint is that digital technology is fundamentally reshaping the tourism experience during the "14th Five-Year Plan" period, with AI and VR technologies creating immersive experiences and new cultural tourism consumption scenarios [1][5][7] - Traditional culture is being revitalized through technology, as seen in Beijing's Wangfujing, where digital art and interactive spaces showcase cultural patterns using AI and VR [1][3] - The Samsung Dui Museum offers a large-scale VR immersive experience that allows visitors to explore a reconstructed archaeological site, breaking down temporal barriers and enabling interaction with cultural relics [3] Group 2 - In Hangzhou, the VR experience "Seeking Dunhuang" allows audiences to virtually explore the mysterious caves of Dunhuang, bridging physical distances and connecting viewers with historical art [5] - The integration of technology in cultural tourism has led to a chain reaction in consumption, exemplified by the nighttime drone performances in Wuxi, which have boosted local hospitality and tourism [5] - Local cultural tourism departments are accelerating the application of digital technologies, focusing on integrating various digital experiences such as digital performances, smart guides, and virtual browsing into new tourism scenarios [7]
科技赋能 重构文旅消费新体验
Yang Shi Wang·2025-11-28 12:19